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Client: BWB Technologies
Project: The XP Story
Aim: To create a video to introduce the staff of BWB and to raise the profile of the company and of their industry leading and award winning BWB XP Flame Photometer.Approach: BWB is one of our longest standing clients. We have worked with them on numerous projects over the years but this is one of our favourites. Company profile videos are often presented like news stories… which is great for the news, but not great if you want to inform AND entertain your viewers.
With our years of documentary filming and editing experience, we decided to approach this project in a documentary style. Narrative and character driven, a small team of craftsman & engineers who have a passion for perfection.. a group of unique individuals involved with the design, development and production of their industry leading product.
We sent a small team to Newbury and shot the entire video on location. We conducted some very informal interviews (We like to call them conversations), picked up a great selection of GVs and then headed back to VFM HQ to begin the edit.The Edit: We built up the narrative from the interview soundbites, focusing not on corporate speak, but on the personalities off the individuals and their passion, underpinned by a very thoughtful soundtrack. The rest was easy. Working with the guys from BWB is always a great experience and their unique characters, abilities and personalities really shine through in the final video.
The Outcome: The XP Story
Additional Information: So far, the XP Story has been translated into 6 languages, distributed across the globe and has had a clear impact on sales for BWB.
That’s a fact!
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58
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The number of projects we have worked on with BWB
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16
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The number of languages we have created content for them in (so far!)
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Motion Graphics and 3D animation
BWB asked us to create for them a 100% accurate 3D rendering of one of their products for use in online and exhibition advertising. We built the 3D render, created the graphics, added the music, created iterations in Russian, Japanese, Vietnamese, Thai, Spanish and German and hey presto, a promo video we can all be proud of!
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Original English Version
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Thai Version
Product Photography
When we like a client, we’ll pull out all the stops. When BWB asked us to take some nice photos off their product range, who were we to say no?